OOOMAZING
A comprehensive branding project to propel OOOMAZING's innovative range of eye health products, such as patches, drops, and roll-on gels, into the limelight of the eye care industry. The products are specially formulated for digital natives and gamers, and the project's objective is to establish OOOMAZING as a leading brand in the field of eye care.
Logo
As a brand that brings eye joy to the world. We wanted to have some fun starting with the logo. The clearspace around our OOOmazing logo is the width of one ‘O’. This ensures there is plenty of breathing space to maintain eye joy
Colours
Some of our products have a warm sensation while others have a cool sensation. So we based our brand colors based on these sensations.
Packaging
The elements in our packaging draw inspiration from the fluidity of both the product themselves (serums, balms and patches) and the application process.
Key Visuals
Always keeping eye joy on the forefront, our KVs focus on happy and healthy eyes that are always in focus.
UI Kit
We have 2 modes for our UI. Light mode for the average digital native and dark mode for gamers.
TONE OF VOICE
* Works were created by our team members prior to forming ODD
MORE COOL STUFF
